Buy online, pick up in-store continues to steadily rise in popularity among customers. Currently, merchants are offering a service that allows users to get their purchase without ever leaving the vehicle– curbside pickup. However, how does this more recent solution compare to the precious buy online, pick up in-store? And which is right for your business?
Here’s a breakdown of curbside pickup vs. in-store pick-up
Both Options Beat Traditional Delivery
Say a customer orders a product online. If they subscribe, they’ll receive their products in 2 days. If they’re the unfortunate soul who doesn’t spend for membership and they do not want to pay the high price for same-day delivery, they’ll need to wait for the five, seven, 14, or however many business days it needs to reach their doorstep.
That’s where curbside pickup and in-store pick-up prevail. If that consumer intends to purchase a product from Lume Cannabis, they can get it online and select it in the store an hour later. And currently, if they intend to purchase something, they can purchase it online and simply drive to the designated pick-up area, where a staff member will provide the product to their vehicle.
Either way, buyers can purchase online, miss the delivery fees, and have their merchandise in hand within a couple of hours. No need to brush the store for desired things or stand in a checkout line, either. But just how do these hassle-free buying options benefit the retailer?
While Michigan Dispensary might just appear like a perk for the customer, dispensaries benefit from this way too.
Benefits of In Store Pick up
Get online, get in-store ensure that users enter your store, where they may be tempted to purchase more.
Some stores provide in-store returns on online purchases, and they’re seeing greater net profits because buyers can buy anything on the spot.
Retailers do not have to pay for delivery charges.
Stores can use it as an advertising technique. As an example, provide a discount coupon for a reduction in their next purchase.
Benefits of Curbside Pickup
Curbside pick-up is specifically beneficial when one parent is running tasks with many children or when someone with mobility issues requires a couple of products from the store. But it’s also advantageous for Lume Dispensary.
Pros
- The staff can be appointed to other tasks in between making deliveries, helping in reducing labor expenses.
- Some huge retailers say the added ease has increased sales.
- Face-to-face interaction with your consumers.
- Reduce in-store lines.
The bottom line, though, is that users are requiring ever-more-convenient alternatives. To stay current and remain to fend off competitors, sellers will need to offer some sort of at-store pickup.
